This Privacy Policy applies to the access and use of https://mellowhidesg.wixsite.com/mellowhide (the “Website”) and will assist you to understand how we collect, use, disclose and process any personal information (“Personal Data”) as governed by the Personal Data Protection Act 2012 of the Singapore Statutes (“PDPA”).

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It is also intended to help you in making an informed decision before providing us with any Personal Data. Personal Data refers to data, whether true or not, about an individual who can be identified from that data (such as a combination of: your name, contact details, date of birth, gender, identity card/passport number and e-mail address); or from that data and other information to which an organisation has or is likely to have access.

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Further, your access and use of our Website, the information made available there and the services we provide on our Website are all subject to this Privacy Policy.

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Should you, at any time, require any further information or clarification on this Privacy Policy or how we may manage, protect and/or process your Personal Data, please do not hesitate to contact us by email at mellowhide.sg@gmail.com. 

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1. Your Acceptance of Our Privacy Policy 

 

When you access our website and provide any Personal Data to us, you are deemed to signify your acceptance of our Privacy Policy. Therefore, before you do so, please read this Privacy Policy to understand how we collect, use, disclose (including transfer), process and manage Personal Data in compliance with PDPA.

 

Please do not provide any Personal Data to us if you do not accept this Privacy Policy.

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2. Collection of Personal Information

 

Information You Provide: We may collect personal information that you voluntarily provide to us, such as your name, email address, contact details, and any other information you submit through forms or when contacting us.​

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Automated Information: When you visit our Website, we may automatically collect certain information, including your IP address, browser type, operating system, referring URLs, and pages viewed. We may also use cookies or similar technologies to enhance your experience and gather additional information about your usage of our Website. 
 

3. Use of Personal Information

 

We may use the personal information we collect for the following purposes:

• To provide and personalise our services, products, and content.

• To communicate with you, respond to inquiries, and provide support.

• To improve and optimise our Website, including analysing trends and user preferences.

• To send you marketing and promotional communications if you have provided your consent.

• To protect our rights, property, or safety and those of our users.

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4. Disclosure of Personal Information

 

We may disclose personal information in the following circumstances:

• To trusted third-party service providers who assist us in operating our Website or conducting our business, subject to confidentiality obligations.

• To comply with applicable laws, regulations, legal processes, or enforceable governmental requests.

• In connection with any merger, sale of assets, financing, or acquisition of all or a portion of our business, provided that the receiving party agrees to respect your personal information in a manner consistent with this Privacy Policy.

 

5. Data Retention

 

We will retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

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6. Security

 

Safeguarding your personal information is of utmost importance to us. We have implemented security measures to protect your data from unauthorised access, disclosure, alteration, or destruction. However, it is important to note that while we strive to maintain the highest level of security, no method of transmission over the Internet or electronic storage is entirely infallible. Despite our best efforts, we cannot provide an absolute guarantee of data security. Nevertheless, please be assured that we are committed to promptly addressing any illegal breaches of security with appropriate measures to safeguard your information. Your privacy and trust are our top priorities, and we remain steadfast in our dedication to maintaining the integrity and confidentiality of your personal data.

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7. Your Rights

 

You have the right to access, update, and correct inaccuracies in your personal information held by us. You may also have the right to request the deletion or restriction of your personal information, as permitted by law. To exercise these rights, please contact us using the information provided in Section 8.

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8. Third-Party Links

 

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of such third-party websites. We encourage you to read the privacy policies of those websites when you visit them.

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9. Browser Data and Cookies

 

We automatically collect information sent by your computer when you browse our Website. This information includes your browser type, IP address and the pages you visit. This information may be collected for analysis and evaluation for us to improve our Website. This information will not be used in association with your personal information. We may use “cookies” to store and track information about you when you use this Website. Cookies are small data text files that are sent to your browser to track information such as the number of users and their frequency of use, profiles of users and their usage. You can choose to accept or decline cookies. While web browsers automatically accept cookies, you can usually modify your browser setting to decline cookies. Declining cookies, however, may prevent you from taking full advantage of the features or services available on this Website.

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10. Updates on our Privacy Policy

 

We reserve our right to review and make changes to our Privacy Policy from time to time, at our absolute discretion. The most current version of the Privacy Policy will govern our collection, use, and disclosure of Personal Data. Any such changes to this Privacy Policy will be posted on this Website. Your continued use of our Website or services constitutes your agreement to this Privacy Policy and any future updates thereon. You are encouraged to visit this Privacy Policy regularly.

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